La strada tra i calanchi! S.P. 41 TURSI Mt - POLICORO Mt
Discover Policoro: A Paradise for Slow Tourism in the Province of MateraIn the fertile plains of Metaponto, just 3 kilometres from the Ionian Sea, lies the enchanting Policoro, a hidden gem in the province of Matera waiting to be discovered by visitors.

Why Visit Policoro

Policoro is certainly a pleasant seaside town, characterised by its golden sandy beaches, the crystal-clear waters of the Ionian Sea, and the typical scent of saltwater. However, as we will see, this town offers much more than just beach life: it boasts a rich historical and cultural heritage, unspoiled nature, and delicious gastronomy. It is, in short, the ideal place for a holiday centred around slow tourism, away from the more crowded and chaotic destinations.

Must-See Attractions in Policoro

If there is a place where the past and the present harmoniously meet, it is Policoro. Here are some attractions not to be missed in the town and its surroundings:
  • The National Archaeological Museum of Siritide: Located on the archaeological site of the ancient Heraclea, this museum offers a true journey through time, showcasing artefacts from the Neolithic era to the time of Magna Graecia and the Roman period. It is a must-visit for archaeology enthusiasts who want to learn more about the local history.
  • The Baronial Castle: Also known as Palazzo Belingieri, this majestic medieval building dominates the urban landscape and tells stories from centuries past, dating back to around the year 1000 (the approximate time of its foundation). Walking inside, you can feel the charm of a distant time.
  • Bosco Pantano Nature Reserve: This protected woodland area is perfect for immersing yourself in nature and observing protected fauna and local flora. It’s an ideal spot for relaxing walks and birdwatching.
  • The Beaches of Policoro: The beaches near Policoro, with their fine sand dunes and clear sea, are perfect for those seeking relaxation and fun. Don’t miss the opportunity to watch the sunset while enjoying a fresh fish barbecue accompanied by a glass of local wine, such as Aglianico del Vulture.
  • Local Food and Wine: Among the local foods, the well-known “cruschi” peppers, Matera bread, and Lucanian sausage stand out. Typical cheeses include caciocavallo podolico, and another traditional dish is fava beans and chicory.
  • Cultural Events: Policoro hosts several annual events such as the “Blues in Town Festival” and “Meraviglie di Sabbia,” which attract artists and visitors from around the world. These important festivals add a touch of vibrancy and culture to the visitor experience.

The Magic of Borgo Casilini

In addition to the sea, archaeology, events, and culinary delights, Policoro boasts a particularly charming village called Borgo Casilini. Built in the 1950s during the agrarian reform, this neighbourhood quickly became a symbol of the city’s rebirth, which once risked depopulation. Walking through its streets, you can relive the atmospheres of the past, while the houses light up in the evening, and the atmosphere comes alive with wine bars and open artisan shops.

Slow Tourism: A Human-Scale Experience in Policoro

The increasingly current concept of slow tourism fits perfectly with what Policoro has to offer. This approach to tourism focuses on the quality of the experience, respect for the environment, and authentic discovery of places, going beyond the pre-packaged itineraries of mass tourism. It is a true invitation to slow down and immerse yourself in the rich local culture.

Unique Experiences in Policoro

As we have seen, Policoro is the ideal place for those seeking authentic and memorable experiences. Here are some activities you can suggest to your guests:
  • Historical and Archaeological Tours: Organise guided tours to the National Archaeological Museum of Siritide and the Baronial Castle to deeply explore the fascinating history of Policoro.
  • Nature Excursions: Plan excursions in the Bosco Pantano Nature Reserve, perfect for nature lovers who wish to explore local flora and fauna.
  • Food and Wine Tastings: Promote tastings of typical local products, such as the renowned strawberries of Policoro, local wines, and fresh fish.
  • Cultural and Musical Events: Participate in the organisation of local events, such as the “Blues in Town Festival,” to offer your guests evenings of entertainment and culture.